"Most Recommended Advisers" by Golf Inc.

Most Recommended

Advisers

Whether helping to revitalize slumping membership, rescuing struggling F&B operations or guiding course owners through complex financial transitions, these outstanding consultants have made a difference for their clients.

n adviser is a trusted source in any sector and a true gem in the golf industry. When facing management challenges, considering facility reno vations or thinking about selling a course, owners and operators often seek the insight of consultants with knowledge and expertise in those areas. Consultants can offer lifelines to deal with new technology, develop customized marketing to gain and retain members, determine valu ations and assist with acquisitions. They can also share research that helps understand the dynamics of consumer attitudes and behaviors and develop winning plans to help courses thrive. That’s the power of a good adviser. To determine this year’s list of leading advisers, Golf Inc. surveyed readers about their experiences working with industry consultants. We narrowed the list to 18 standouts who received significant praise for their work. Steve Graves President, Creative Golf Marketing Graves, a former golf professional, has always enjoyed crafting custom solutions for his private club clients. The founder and president of Creative Golf Marketing, Graves is a popular speaker in the industry with a special knack for identifying upcoming trends and helping turn clubs around. He has worked with about 1,300 of the 3,400 member-owned private clubs in the U.S. For 30 years, Creative Golf Marketing has been consulting with pri vate clubs of all kinds, including sports, yacht and ski clubs. It con tinues to focus on the basics to improve club revenues, marketability, efficiency and long-term stability.

By Donna Campbell and Michelle Weyenberg

26 Golf Inc. July/August 2024