Creative Golf Marketing - What's Your Goal?

CELEBRAT I NG OVER 30 YEARS OF EXCELLENCE WE ARE CREATIVE GOLF MARKETING

A PR I VATE CLUB MARKET I NG AGENCY

MEMBER RECRU I TMENT , RETENT ION & RESULTS GROWING YOUR CLUB IS OUR BUSINESS

WE ARE YOUR MARKET I NG PARTNER

CGM most recently became an Education Partner of the CMAA and has performed numerous Membership Marketing Summits through 2021. Additionally, Golf Digest has honored CGM as the Editors’ Choice - “Membership Marketing Firm of the Year” in 2017, 2018, 2019 and 2020. Let our experience, skills, and creativity help your club prosper - with our successful marketing and design services.

Creative Golf Marketing is an award winning agency that has provided membership marketing solutions and strategies to the private club industry for over 30 years. CGM has successfully performed membership marketing services and consultations for over 1,600 private clubs, including golf, country, tennis, yacht and city clubs in the United States and Canada. The BoardRoommagazine has recognized Creative Golf Marketing as the “Membership Marketing Firm of the Year” for 20 of the last 22 years!

OUR PASS ION I S YOUR SUCCESS WHATWE DO, WE DO RIGHT

A SOLUT ION FOR EVERY NEED

Creative Golf Marketing recognizes that private clubs have limited resources and understands there is never enough time for every task. Creative Golf Marketing has a team of consultants, designers and experts that have the skill, expertise and experience to develop and implement customized and comprehensive marketing plans. Whether it be developing a thriving membership plan; member engagement communications; running customized social media campaigns and capturing qualified leads; to identifying which members’ activity trends are dropping and likely at risk of resigning, Creative Golf Marketing is here to help. Our ability to create, design and execute is what will make the difference for your club.

CGM’s talents are transferable to any club’s needs because they simply understand the private club world inside and out. They are result-oriented and will get the membership growth you desire!

NADINE LIAUW JONATHAN CLUB

Membership Growth and Recruitment

Accomplish the new member growth desired for your club’s long-term success.

• Comprehensive Market Research • Customized Marketing Plans • Multiple Marketing Channels • Brand and Image Conscious Strategies • New Member Results!

Digital Marketing and Social Media

Your brand and image matter! CGM will develop, design, implement and manage digital campaigns that promote and advance your club brand. No longer will you be the “best kept secret in town.” • Engaging Facebook, Instagram, LinkedIn and Google Advertising • Relevant and Brand Conscious Content • Qualified Lead Generation Strategies

Boardroom Consultations

Know what you don’t know! Our Board Consultations help navigate the strategic planning process and find solutions for the club’s goals. • Industry Best Practices • Customized Agendas and Topics • Results-Driven Recommendations • Membership Recruitment • Membership Retention

Branding and Marketing Collaterals

The effective promotion of your private club is no longer a consideration but rather a necessity. We work with you to create materials your club, members, and prospective members will love. • Lifestyle Brochures • Club Marketing Materials • Consistent and Prestige Branding

Surveys and Membership Insights

Gaining the insight and feedback regarding the wants and needs of your membership is paramount in your marketing and retention efforts. • Membership Satisfaction Surveys • New Member Surveys • Resigning Member (exit) Surveys • Targeted, Precision Surveys

Membership Review, Analysis and Procedures Membership growth and retention strategies are contingent upon offering optimummembership categories, usage capabilities and fee structures. • Most Advantageous Memberships • Maximize Initiation Fees • Retain Current Members • Recruit New Members • Optimum Financial Performance

Market Analysis Prospectus

Know your market place to best optimize your membership marketing and retention efforts. • Member Plot Maps • Demographic/Psychographic Studies • Precision Outreach Strategies

Membership Retention andActivityMonitoring Membership retention is critical to the financial performance of all private clubs. Our proprietary software, Activity Level Indicators - ALI, is a ground breaking tool to lower any club’s annual attrition. • Monitor Membership Activity Trends • Increase Membership Engagement • Increase Membership Spending • Substantially Lower Attrition Rates

“It has been over two years since we worked with Creative Golf Marketing and the dividends are still paying off - big time. The best value we received is the overhaul to our onboarding process. New Members are welcomed and quickly assimilated. Member engagement is off the charts. Enthusiasm is high. Our waiting list is growing. To anyone considering working with the team at Creative Golf Marketing - you will be more successful.”

ANTHONY CHELENA, CCM, CCE, GENERAL MANAGER HENDERSONVILLE COUNTRY CLUB

CREAT I VE STRATEG I ES FOR YOUR SUCCESS GROWI NG YOUR NUMBERS AWARD-WINNING RESULTS

Whilemany of our clients include some of themost prestigious private clubs in the country, a large part of our continued success is based upon our client relationships with small and mid-size private clubs. Below, you will find a diverse sampling of our most recent clients with a variety of geographic locations, membership structures and initiation fees.

Jonathan Club Los Angeles, California 80 New Families

Omaha Country Club Omaha, Nebraska 72 New Families

Chester Valley Golf Club Malvem, Pennsylvania 199 New Families

Hacienda Golf Club La Habra Heights, California 48 New Families

Chicago Yacht Club Chicago, Illinois 82 New Families

The Club at Pasadera Monterey County, California 250 New Families

North Ranch Country Club Westlake Village, California 139 New Families

Wichita Country Club Wichita, Kansas 58 New Families

Oakwood Country Club Kansas City, Missouri 204 New Families

San Jose Country Club San Jose, California 116 New Families

Aspetuck Valley Country Club Weston, Connecticut 131 New Families

Ivanhoe Club Ivanhoe, Illinois 64 New Families

Previous Clients WORK I NG ALONGS IDE CLUBS TO AT TA I N THE I R UN IQUE GOALS

The Farms Golf Club Rancho Santa Fe, California

Bulls Bridge Golf Club South Kent, Connecticut

Sahalee Country Club Sammamish, Washington

Chicago Yacht Club Chicago, Illinois

Hendersonville Country Club Hendersonville, North Carolina

La Jolla Country Club La Jolla, California

Governors Club Chapel Hill, North Carolina

Sherwood Country Club Thousand Oaks, California

Royal Oaks Country Club Houston, Texas

After 30 years in the industry we recognize that all private clubs are unique. Additionally, each private club client has specific goals and expectations when they engage Creative Golf Marketing. We pride ourselves on listening intently to the goals and deliverables for which club leadership want accomplished on their behalf.

Grande Prairie Golf & Country Club Grande Prairie, Alberta, BC

Omaha Country Club Omaha, Nebraska

Medinah Country Club Medinah, Illinois

Oakmont Country Club Glendale, California

The Bridges at Rancho Santa Fe Rancho Santa Fe, California

Squire Creek Country Club Choudrant, Louisiana

Tulsa Country Club Tulsa, Oklahoma

The Quarry at La Quinta La Quinta, California

Hudson National Golf Club Croton-On-Hudson, New York

What are Your Goals for 2022? WORK I NG ALONGS IDE CLUBS TO AT TA I N THE I R UN IQUE GOALS WE ARE YOUR MARKET I NG PARTNER

Ask yourself if what your club is doing today is getting you closer to where you want to be tomorrow. Creative Golf Marketing knows your goal is achievable; please call us directly at (800) 526-8794 or fill out the form below to talk with one of our marketing experts.

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CreativeGolfMarketing.com | info@creativegolfmarketing.com 206 Southwind Place, Suite 2A , Manhattan, KS 66503